Life Sciences Communication

Seminar with one introductory online meeting and three full seminar days at D00.013; in English; maximum 12 participants

Target group:
Master students from all Master programs, but also open to Bachelor and Teacher students

Goals:
1) Participants explain and discuss aspects of effective life sciences communication in seminar presentations.
2) Participant groups apply this knowledge and develop workshop programs for one of the "Behaviour Exhibits" of their choice for a target group of their choice for implementation in BIOTOPIA LAB.

Schedule


Date


Topic

Additional resources, supporting materials, case studies


Presented by
Friday, 06.05.22
17:00-19:00
Access link to online meeting
Kick-off meeting

Presentation of BIOTOPIA and BIOTOPIA LAB concepts with special focus on the seven "Behaviour Exhibits"

Distribution of seminar topics:
  1. Why is good science communication important?
    Fischhoff B, Scheufele DA (2013) The science of science communication. PNAS 110: 14031-14032
    Scheufele DA (2013) Communicating science in social settings. PNAS 110: 14040-14047
  2. How has the discourse on Public Understanding of Science changed from the 1960s to present day, and what are the current aims?
    Bauer M (2009) The evolution of public understanding of science - discourse and comparative evidence. Sci Tech Soc 14: 221-240
    Kappel K, Holmen SJ (2019) Why science communication, and does it work? A taxonomy of science communication aims and a survey of the empirical evidence. Front Commun 4: 55
  3. What is the museum’s role in science communication and how have goals changed over time?
    Cain V, Radar KA (2017) Science communication and museums’ changing roles. In: The Oxford Handbook of the Science of Science Communication: 205-212
    Pedretti E, Iannini AMN (2020) Towards fourth-generation science museums: changing goals, changing roles. Can J Sci Math Tech Edu 20: 700-714
  4. Who is the "public" in public science communication?
    Hetland P (2019) Constructing publics in museums' science communication. PUS 28: 958-972
    Dawson E (2018) Reimagining publics and (non)participation: Exploring exclusion from science communication through the experiences of low-income, minority ethnic groups. PUS 27: 772-786
  5. What strategies do museums and science centers employ to increase public participation and why do they think this is important?
    Bandelli A, Konijn EA (2012) Science centers and public participation: methods, strategies, and barriers. Sci Comm 35: 419-448
    Canfield KN, Menezes S, Matsuda SB, Moore A, Mosley AAN, Dewsbury BM, Feliú-Mójer MI, McDuffie KWB, Moore K, Reich CA, Smith HM, Taylor C (2020) Science communication demands a critical approach that centers inclusion, equity, and intersectionality. Front Commun 5: 2  
  6. How do "Labs in Museums" facilitate dialogue between researchers and the public?
    Meyer M (2011) Researchers on display: moving the laboratory into the museum. Museum Manag Curat 26: 261-272
    Wylie (2020) Glass-boxing science: laboratory work on display in museums. Sci Technol Hum Values 45: 618-635
  7. What is meant by "critical science literacy" or communicating science as "unfinished"?
    Priest S (2013) Critical science literacy: What citizens and journalists need to know to make sense of science. Bull Sci Tech Soc 33: 138-145
    Hine A, Medvecky F (2015) Unfinished science in museums: a push for critical science literacy. JCOM 14: A04
  8. Why is story-telling used in science communication and what strategies have been employed?
    Dahlstrom MF (2014) Using narratives and storytelling to communicate science with nonexpert audiences. PNAS 111: 13614-13620
    Avraamidou L, Osborne J (2009) The role of narrative in communicating science. Int J Sci Edu 31: 1683-1707
    Mesoudi A, Whiten A, Dunbar R (2006) A bias for social information in human cultural transmission. Br J Psychol 97: 405-423
  9. How can effective science communication impact public policy?
    Bandelli A, Konijn EA (2015) Museums as brokers of participation: how visitors view the emerging role of European science centres and museums in policy. Science Museum Group J 3: 10.15180/150306
    Druckman JN, Lupia A (2017) Using frames to make scientific communication more effective. In: The Oxford Handbook of the Science of Science Communication (Jamieson KH, Kahan DM, Scheufele KA, eds.)
  10. What are the strengths of an interdisciplinary approach to science communication?
    Lesen AE, Rogan A, Blum MJ (2016) Science communication through art: objectives, challenges, and outcomes. Trends Ecol Evol 31: 657-660
    Rossi-Linnemann C, de Martini G (2020) Introduction to "Art in Science Museums: Towards a Post-Disciplinary Approach." (Routledge)
  11. What makes an effective science communicator and what are the common pitfalls?
    Shulman HC, Dixon GN, Bullock OM, Colón Amill D (2020) The effects of jargon on processing fluency, self-perceptions, and scientific engagement. J Language Soc Psychol 39: 579-597
    Fischhoff B (2019) Evaluating science communication. PNAS 116: 7670-7675
  12. How is science communicated in the media, for better or worse?
    Howell EL, Brossard D (2021) (Mis)informed about what? What it means to be a science-literate citizen in a digital world. PNAS 118: e1912436117
    Freiling I, Krause NM, Scheufele DA, Brossard D (2021) Believing and sharing misinformation, fact-checks, and accurate information on social media: The role of anxiety during COVID-19. New Media & Society doi: 10.1177/14614448211011451


Formation of 4 groups with 3 participants each for the development of a workshop program based on one of the "Behaviour Exhibits":

  1. Build and Shape
    (Ludwig, Maya, Riya)
  2. Fight, Defend, and Cooperate
    (David, Elpida, Hari)
  3. Eat and Drink
    (Armina, Gjon, Rajalekshmi)
  4. Sense and Communicate
    (Franziska, Lucia, Maria)


Homework:

  • Each student prepares 2-3 take-home-messages for her/his seminar topic (i.e. 2-3 answers to the respective question), a 15 min seminar presentation, and a one-sheet handout for the other participants.
  • The groups agree on a workshop concept, distribute the work among each other and prepare the concept for presentation on seminar day 2.

Access to the Moodle pages for the course

 

Suggested reading from Michael John Gorman:

 

Samara Rubinstein,
Andreas Brachmann
Friday, 27.05.22 Deadline for the take-home-messages for the seminar topic; feedback is provided within one week.
Friday, 17.06.22
Deadline for the seminar presentation slides and the handout; feedback is provided on Monday, 20.06.22 in the evening.
Friday, 24.06.22 9:00-16:00
D00.013
Seminar Day 1

9:00-12:00  Presentations of seminar topics 1-4, 15 min plus 20 min discussion each:
  • Topic 1: Why is good science communication important? (Gjon; Handout, Presentation)
  • Topic 2: How has the discourse on Public Understanding of Science changed from the 1960s to present day, and what are the current aims? (Lucia; Handout, Presentation)
  • Topic 3: What is the museum’s role in science communication and how have goals changed over time? (Maria; Handout, Presentation)
  • Topic 4: Who is the "public" in public science communication? (Franziska; Handout, Presentation)

13:00-13:15  Information on the task "workshop concept"

13:20-16:00  Presentations of seminar topics 5-8, 15 min plus 20 min discussion each:
  • Topic 5: What strategies do museums and science centers employ to increase public participation and why do they think this is important? (Maya; Handout, Presentation)
  • Topic 6: How do "Labs in Museums" facilitate dialogue between researchers and the public? (Armina; Handout, Presentation)
  • Topic 7: What is meant by "critical science literacy" or communicating science as "unfinished"? (David; Handout, Presentation)
  • Topic 8: Why is story-telling used in science communication and what strategies have been employed? (Hari; Handout, Presentation)

Homework:
  • Groups work on the workshop concept, to be presented on the next seminar day.
Michael John Gorman, Samara Rubinstein, Andreas Brachmann
Friday, 01.07.22
9:00-16:00
D00.013
Seminar Day 2

9:00-12:00  Presentations of seminar topics 9-12, 15 min plus 20 min discussion each:
  • Topic 9: How can effective science communication impact public policy? (Ludwig; Handout, Presentation)
  • Topic 10: What are the strengths of an interdisciplinary approach to science communication? (Riya; Handout, Presentation)
  • Topic 11: What makes an effective science communicator and what are common pitfalls? (Elpida; Handout, Presentation)
  • Topic 12: How is science communicated in the media, for better or worse? (Rajalekshmi; Handout, Presentation)

13:00-16:00  Presentation of the 4 workshop concepts, 15 min plus 20 min discussion and feedback each

Homework:
  • Groups finalize the workshop concept, based on the feedback from the seminar day.
Michael John Gorman,
Samara Rubinstein, Andreas Brachmann
Friday, 29.07.22
9:00-16:00
D00.013
Seminar Day 3

9:00-11:30  Presentations of workshop concepts 1 and 2, 25 min plus 35 min discussion each

12:30-15:00  Presentations of workshop concepts 3 and 4, 25 min plus 35 min discussion each

15:00-16:00  Wrap-up and feedback session

Homework:
  • Groups write down the final workshop concept for use in BIOTOPIA LAB
Representatives from BIOTOPIA LAB and LMU, Samara Rubinstein,
Andreas Brachmann
Friday, 12.08.22 Deadline for written workshop concept

Grading

Grades are given according to the individual performance in the seminar presentation (2/3 of total grade; using the seminar talk evaluation sheet) and to the quality of the written workshop concept (1/3 of total grade). The final grade can be modified by +/- 0.3 grades according to seminar participation (discussion), and by -0.3 grades for not adhering to deadlines.

Workload

The total workload of each seminar is 3 ECTS points equalling 90 work hours. This workload contains the following individual tasks:

DateTaskFace
time
Individual
work
06.05.22 Kick-off Meeting 2 h
06.05.22 – 27.05.22 Reading of the provided literature, research on the seminar topic, formulation of take-home-messages 20 h
28.05.22 – 10.06.22 Preparation of the seminar presentation 10 h
28.05.22 – 10.06.22 Preparation of the handout 5 h
06.05.22 – 30.06.22 Group preparation of workshop concept 15 h
24.06.22 Seminar Day 1 6 h
01.07.22 Seminar Day 2 6 h
02.07.22 – 28.07.22 Group finalization of workshop concept based on feedback from the seminar day 10 h
29.07.22 Seminar Day 3 6 h
30.07.22 – 12.08.22 Preparation of the final written workshop concept 10 h
 
Overall workload
________
20 h
________
70 h

Contact

NameEmailPhone
089-17861.447
brachmann@lmu.de 089-2180.74703

Please note that study-related information will only be sent to CampusLMU email addresses, because this is the only way your identity can be verified. For this reason, please always send your requests from your CampusLMU address.